The Chief Corporate Communications Officer of Jospong Group of Companies, Sophia Kudjordi, has underscored the need to actively involve community members in the design and development of digital solutions to make innovations become more relevant in addressing actual needs.
Sophia Kudjordi, emphasized that communication must focus on relevance and value because people need to understand how digital tools can improve their lives.
“True innovation in the digital sphere comes from understanding the needs of the people it’s supposed to serve, we need to actively engage with communities to identify the barriers they face and co-create solutions that are relevant and valuable to them.” She stressed.
According to her, community engagement is crucial for pushing digital innovation and promoting digital inclusion. Being sensitive to the language and culture of the people is essential for effective communication and ensuring inclusivity.
She made the assertion on March 7, 2024, at the Females in Tech (FEMITECH) conference in collaboration with the Women in Public Relations Ghana (WIPR Gh).
She further stated that, bridging the gap between research and industry is necessary for successful digital inclusion efforts urging government to allocate funds to enable accessibility and the involvement of the private sector for support.
The Females in Tech (FEMITECH) Conference in collaboration with the Women in Public Relations Ghana (WIPR Gh) has explored communication as a catalyst for driving digital inclusion. The conference had a panel discussion, moderated by Joyce A. Sackitey-Ahiadorme, President of Women in PR Ghana featuring prominent female communication professionals such as Sophia Kudjordji, Ivy Heward-Mills, and Eunice A. Ankomah.
The FEMITECH Conference which is an annual event commemorating International Women’s Day, celebrates female achievements in technology while showcasing opportunities in ICT for women. This Conference is organized by the Ghana-India Kofi Annan Centre of Excellence in ICT, as a platform for empowering women and driving inclusivity in the technology sector.
The FEMITECH conference convened women from academia, industry, and beyond to address challenges associated with gender equality and equity. Notably, three women were honoured for their contributions to promoting technology: Hon Ama Pomaa Boateng, MP for JUABEN Constituency, Ashanti Region; Madam Esther Akua Gyamfi, Executive Secretary of the National Council on Persons with Disabilities (NCPD); and Thabisile Phumo, Executive Vice President for Stakeholder Relations at Sibanye-Stillwater, South Africa.